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Your cover letter example checklist should also be looking to see if your cover letter example is assertive. Your cover letter needs to be assertive and not passive. Your cover letter should from beginning to end be written so that it grabs the attention of the prospective employer and lands you that job interview. A passive voice is more than likely going to be passed over for a more assertive cover letter that another applicant sent in. So keep the voice of your cover letter to that of assertiveness and end with a request for an interview. Take the initiative to ask for an interview in the end.
You should place this below the paragraph in which you tell them why you are fit for the job in which you are applying for. This should be about one paragraph long and should briefly tell them what it is about their specific company that you like as the reasons why you wish to work there. If you are unsure about what it is that you like then do some digging into the company so that you can give them specific reasons. Most cover letter examples when they do show you where to place this paragraph only give you a generalized version of what to write. So make sure to change this to more specific information.
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To be effective your cover letter needs to be specific to you and what you are trying to accomplish. If you want to let the people hiring know you are serious about the job you are applying for you should at least take the time to write a cover letter that is targeted for that job. You should make sure you address what skills the position requires and tell the person hiring how your skills match up. Most companies are not as concerned about how they can help you as they are in knowing how you can help them. If you do not tell them they will never know. Address your cover letter to a specific person when possible.
Your cover letter example checklist will ensure that you do not send out a cover letter that will land your resume in the trash. As a job seeker if your resume lands itself in the trash you are in trouble because you will not land an interview nor the job. So make sure that you check over your example very well before using it. Most job seekers do not realize that prospective employers are actually looking for reasons within your cover letter to throw your resume out. After all they are seeking high quality employees. For the most part cover letter examples are just that they are generalized examples that can be used by anyone needing a cover letter.