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Except when you continue to add value. "Multi-step campaigns " multiple mailings that add incremental value each time are scarily effective. And follow up can be your most valuable tool. As long as the follow up isn t just "when will I hear back from you" but rather "here s something else that may be helpful for you." Go look over the companies you ve already applied to. Then use Google News to figure out what s happened in the industry that is critical to the manager. Better yet set up a Google Alert for companies as you apply to them and write them back every time you hear news that you can help with. 2. Give the manager a reason to identify with you. The hiring manager is just like you. And she ll feel closer to you if you point it out. "Last year we were so overcrowded four teachers left in one term.
How about your teachers? Do they have the same concerns?" Then when you ve established some identification with the hiring manager show her how you can help her. "Well while we couldn t stop them from leaving I could do this... and you wouldn t believe the results. Of course we d need to talk about how that would translate to your environment." Now you re advising the hiring manager instead of coming hat in hand. And there s a natural reason for you to get together. Free cover letter samples don t lend themselves to this kind of optimizing. They re just too generic. This is a different way to approach cover letters. It can make your letters jump off the page and catapult you ahead of your job competition.
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This can be somewhat challenging when responding to classified ads. Many times these ads do not give any contact information other than an email address but try to find out who is doing the hiring. This is another way of showing that you are serious enough to take the extra steps. Before you start writing your cover letter you need do some research about the company. This will help you be better able to market yourself. If you have an understanding about what the company s goals and values are you can work that into the cover letter. If one of the company s values is to provide excellent customer service you will be able to mention ways you have shown excellent customer service.